River Road’s lineup of apparel for motorcycle riders is now arriving at motorcycle dealerships in the U.S. While initially announced in Q3 2023, distribution of the River Road products took longer than planned.
Shortly after the introduction of the new line of riding gear, the River Road brand was acquired by Turn 14 Distribution. Turn 14 Distribution systems use the high standards of the automotive aftermarket (ACES and PIES), so onboarding of the distributor’s acquired and distributed brands included an upgrade to the data on product naming, tracking, fitment and describing product features. The use of these tools gives Turn 14 Distribution dealers more access to exactly the parts they need with greater efficiency for the dealership parts staff. Now with the upgrade in place for River Road, dealers have full access to all the riding gear from the latest product launch.
“We couldn’t be happier to have the new River Road line available in dealerships,” said Brent Ash, brand manager for River Road. “This product line is truly striking, with designs that are eye catching and features that meet our customer’s increasingly high demands. It’s exciting to finally get these products to riders and see them on the road.”
River Road’s new collection marks the return of the brand which launched in 1998. The products include both classic and modern-styled leather jackets and riding shirts, leather vests, gloves, chaps and helmets. This is the largest product launch ever for the River Road brand, with eight jackets styled for men and women, five styles of vests, four choices in chaps, 12 different styles of gloves and 13 helmets. All the apparel categories include products for men and women.
Many of the items are constructed using high-tech materials, such as breathable mesh fabric, Thinsulate insulation and Powerstretch gussets. Designs include plenty of pockets that snap or zip, articulated sleeves and removable liners. Prices are competitive with other brands of riding gear, while consumers will find more features and more tech in these River Road products.
River Road products are available from Turn 14 Distribution dealers around the country. The full line of River Road gear is shown on the company’s website.
